PirelliReading Time: 1 minute
Pirelli North America is distinguished by its long industrial tradition of innovation, product quality and brand strength. This tradition is carried out at our state of the art MIRS™ factory headquartered in Rome, Georgia.
Pirelli is constantly seeking to meet the ever-evolving needs and wishes of consumers. This can be seen in the continuing expansion of its product portfolio and the development of exclusive applications and customisation.
The company has recently launched Super Specialties such as Pirelli Connesso™, a system that allows tyres to communicate digitally with the customer about such variables as tyre temperature, pressure and wear. It has also launched the customisable Color Edition that allows customers to specify tyres in the colour of their choice. Customers are also offered Specialties that enable cars to continue driving after a puncture – Run Flat™ and Seal Inside™ – and tyres that reduce road noise through the Pirelli Noise Cancelling System™.
Away from cars and motorcycles, the company is addressing future mobility needs in a return to the increasingly successful world of cycling.